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Table 2 Food-related behaviors and perceptions of the study sample

From: A quantitative test of the face validity of behavior-change messages based on the Brazilian Dietary Guidelines

Current dietary behaviors and perceptions Total sample, N = 2400
Current diet, %
 Omnivore 84.04
 Pescatarian 4.58
 Ovo-lacto vegetarian 8.58
 Vegan 2.79
Current food practices, %
 I do not usually think much about my food choices 18.33
 I sometimes think about how to improve my food choices 43.96
 I’m currently making changes towards healthier food choices and I am well informed about nutrition guidelines 23.50
 I actively make decisions to improve my food choices and I am always looking for more guidance 14.21
How healthy do you consider your current eating habits?
(1 very unhealthy – 7 very healthy), Mean (SD)
4.15 (1.39)
Factors that most influence food purchases or consumption, %
 Cost 71.67
 Quality – freshness, safety 66.71
 Time spent in food preparation 28.13
 Effect on health 44.17
 Taste 58.33
 Environmental impact 11.17
Opinions about making healthier food choices, %
 Frankly, have a healthier diet doesn’t matter to me 9.63
 I am open to achieving this goal, as long as it is practical and easy to follow 31.25
 I am open to achieving this goal, as long as it does not require much time or money 36.75
 I would definitely like to improve my food choices by all means necessary 22.38
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