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Messages
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Likeability
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Ease of understanding
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Convincingness
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Likelihood of complying
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(1 totally disagree/very improbable – 7 totally agree/ very probable), Mean (SE)
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Current food practices
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I do not usually think much about my food choices
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4.97 (0.02) Ref
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4.90 (0.03) Ref
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4.95 (0.02) Ref
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3.89 (0.03) Ref
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I sometimes think about how to improve my food choices
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5.41 (0.01) *
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5.69 (0.02) *
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5.25 (0.01) *
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4.62 (0.02) *
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I’m currently making changes towards healthier food choices and I am well informed about nutrition guidelines
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5.69 (0.02) *
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6.00 (0.02) *
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5.57 90.02) *
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5.09 (0.02) *
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I actively make decisions to improve my food choices and I am always looking for more guidance
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5.88 (0.02) *
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5.97 (0.03) *
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5.70 (0.03) *
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5.31 (0.03) *
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Opinions about making healthier food choices
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Frankly, have a healthier diet doesn’t matter to me
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4.94 (0.03) Ref
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4.80 (0.04) Ref
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4.91 (0.04) Ref
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3.92 (0.04) Ref
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I am open to achieving this goal, as long as it is practical and easy to follow
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5.03 (0.01) *
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5.51 (0.02) *
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5.22 (0.02) *
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4.51 (0.02) *
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I am open to achieving this goal, as long as it does not require much time or money
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5.52 (0.01) *
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5.87 (0.02) *
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5.37 (0.02) *
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4.79 (0.02) *
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I would definitely like to improve my food choices by all means necessary
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5.82 (0.02) *
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5.91 (0.02) *
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5.64 (0.02) *
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5.15 (0.03) *
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- *Significantly different, p-value < 0.05
